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Bachelor in Digital Marketing (Honours)

Asia Pacific University of Technology and Innovation

Wilayah Persekutuan campus — Wilayah Persekutuan, Kuala Lumpur, Malaysia

Study Level
Undergraduate · 3-Year Bachelor's Degree
Duration
To be confirmed
Study Mode
To be confirmed
Next Intake
November 2026
Tuition Fee
MYR 34,900
Application Fee
None listed
Scholarships Available
None listed
Post-Study Work Information
Post-study work: Check current immigration rules
Application Status
Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

This programme is specifically designed to provide students with: A deep understanding of the principles, technologies and strategic frameworks that underpin contemporary digital marketing, along with the practical skills required to excel in an AI-driven, data-centric marketing landscape. Comprehensive knowledge of digital marketing analytics, performance measurement frameworks, and data-driven strategic planning techniques essential for managing modern marketing intelligence and optimising digital decision-making. Familiarity with a wide spectrum of digital platforms, tools, and emerging technologies and how they are deployed in real-world digital environments. The ability to critically evaluate, select, and apply appropriate digital tools, content strategies, and optimisation techniques across social media, search, e-commerce, and omnichannel ecosystems to maximise customer engagement and organisational growth. Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates and Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.
Faculty / school
—
Field of study
—
Credential
3-Year Bachelor's Degree
Relationship
Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee
MYR 34,900
Application fee
None listed
Deposit required
Not listed
Estimated other compulsory fees
Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes
November 2026, November 2027, November 2028
Application deadline
Confirm with Eagle Link
Application status
Confirm with Eagle Link
Intake availability
Not confirmed

Campus & Location

Wilayah Persekutuan campus

Wilayah Persekutuan, Kuala Lumpur, Malaysia

DU030(W) No. 11, Jalan Teknologi 5, Taman Teknologi Malaysia, Bukit Jalil

Wilayah Persekutuan campus campus, photo 1 Wilayah Persekutuan campus campus, photo 2 Wilayah Persekutuan campus campus, photo 3 Wilayah Persekutuan campus campus, photo 4 Wilayah Persekutuan campus campus, photo 5 Wilayah Persekutuan campus campus, photo 6 Wilayah Persekutuan campus campus, photo 7

Post-Study Work / Immigration Information

Post-study work: Check current immigration rules

Immigration rules change. Confirm current rules with the relevant government authority or with Eagle Link before applying.

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

The Asia Pacific University of Technology and Innovation (APU) is amongst Malaysia’s Premier Private Universities, and is where a unique fusion of technology, innovation and creativity works effectively towards transforming students into highly competent, employable and future-proof professionals. APU has earned an enviable reputation as an award-winning University through its achievements in winning a host of over 700 prestigious awards at local and international levels. APU is widely recognised for producing career-ready graduates with exceptional employability and competitive starting salar...

View Asia Pacific University of Technology and Innovation

Program information last verified 8 October 2026.