Bachelor of Fine Arts - Fashion Communication and Styling

The School of Fashion offers ten BFA degree programs, each designed to prepare students for careers in the fashion industry. These programs include Design, Knitwear Design, Textile Design, Costume Design, Footwear & Accessory Design, Fashion Communication & Styling, Fashion Product Development, Fashion Visual Merchandising, Fashion Merchandising, and Fashion Marketing. Students enrolled in these BFA programs may choose an emphasis in Fashion Design or 3D Design Pattern Making. Coursework integrates excellence in design, artistic production, and innovative technology, equipping students with the skills needed to fully realize their creative visions. Program Learning Outcomes Undergraduate students are expected to meet the following performance criteria: Research and Concept Development Students create innovative concepts informed by artistic references that are on trend and appropriate for the market. They translate concepts into mood boards and research and develop compelling material for print, online, or broadcast media. Visual Presentation Skills Students create professional and well-organized presentations. Technical Skills Students demonstrate advanced skills in pinning, steaming, folding, and propping fashion products for photo shoots. They also demonstrate basic skills in photography, makeup artistry, and hairstyling, and work effectively with industry-standard software. Verbal and Written Presentation Skills Students clearly express ideas using fashion industry vocabulary, competently pitch ideas, conduct effective interviews, and write well-developed 1,000-word feature pieces. Historical Knowledge Students demonstrate the ability to discuss major fashion movements and the work of key stylists, designers, photographers, and publications. Styling and Art Direction Students create outfits for specific concepts or clients by combining garments and accessories, and design the visual aesthetic of images for fashion photo shoots and videos. Production Students manage production for fashion photo shoots and videos, including coordinating crew, contracts, permits, transportation, and call sheets. They assemble and coordinate creative teams, book models, and produce content for digital and print media. Collaboration Skills Students work effectively in teams and build networks of shops, designers, and industry contacts to source clothing, accessories, props, and content ideas. Professional Readiness Students develop relevant and original portfolios and supporting materials to effectively market themselves within the fashion industry.