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Bachelor of Fine Arts - Fashion Merchandising

San Francisco campus — San Francisco, California, United States

Study Level: Undergraduate · 4-Year Bachelor's Degree
Duration: To be confirmed
Study Mode: To be confirmed
Next Intake: February 2027
Tuition Fee: USD 38,160
Application Fee: USD 50
Scholarships Available: None listed
Post-Study Work Information: Optional Practical Training (OPT): Verify before applying
Application Status: Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

The Bachelors of Fine Art in Fashion Merchandising provides a foundation in fashion merchandising and fashion management. It includes major functions necessary to run a successful operation that plans, manages, and sells fashion products. Through hands-on Fashion Merchandising classes in buying, planning, product management, and retail management, students will develop the skills and knowledge required for a successful career in today’s global retail operations. Undergraduate students will meet the following student performance criteria: Research and Concept Development Conduct thorough market and consumer research using industry-standard research tools and methods Identify trends, consumer changes, and market opportunities in the global fashion marketplace Analyze research to develop merchandising concepts and applications in contemporary fashion marketing and business marketplace Produce creative and original merchandising concepts Apply merchandising concepts to advance point of view or concept appropriate for the market changes, target customer, and business types Fashion Merchandising Source, edit and select the appropriate product for a target customer Apply merchandising skills and develop product assortments for the selected channels Conduct a fashion business analysis and create an effective business plan (sales assortment plan, finances plan and marketing plan) Technical Skills Work effectively with industry standard software to demonstrate and communicate concepts and plans professionally Presentation Skills Create professional visual and written presentations that reflect a point of view consistent with product, target consumer, and brand Communicate ideas and merchandising concepts professionally and effectively using fashion industry vocabulary Collaboration Skills Work effectively in a team Professional Readiness Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry *Note App Fee Waiver in effect for ApplyBoard to reduce the application fee to $50*

Faculty / school: —
Field of study: —
Credential: 4-Year Bachelor's Degree
Relationship: Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee: USD 38,160
Application fee: USD 50
Deposit required: Not listed
Estimated other compulsory fees: Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes: February 2027, February 2028, February 2029
Application deadline: Confirm with Eagle Link
Application status: Confirm with Eagle Link
Intake availability: Not confirmed

Campus & Location

San Francisco campus

San Francisco, California, United States

79 New Montgomery St.

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Optional Practical Training (OPT): Verify before applying

OPT and STEM OPT eligibility depend on maintaining F-1 status and on the program. A program counts as STEM only when its CIP code is on the official STEM list — not because its name sounds technical.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

Since 1929, artists and designers have called Academy of Art University their home. Founded in San Francisco and family owned, it is one of the largest private, accredited art and design schools in the nation. Academy of Art University is first and foremost a professional school - a specialized place that helps students master their craft as they prepare for professional roles as artists and designers. The hands-on, no-nonsense curriculum is taught by some of the finest minds working in today’s creative and innovative industries. They will help students develop their talent and acquire skills...

View Academy of Art University

Program information last verified 8 October 2026.

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