Available Through Eagle Link

Master of Science - Marketing

Birmingham campus — Birmingham, West Midlands, United Kingdom

Study Level: Postgraduate · Master's Degree
Duration: To be confirmed
Study Mode: To be confirmed
Next Intake: September 2027
Tuition Fee: GBP 18,970
Application Fee: None listed
Scholarships Available: None listed
Post-Study Work Information: Graduate Route: Verify before applying
Application Status: Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

This Master’s in Marketing in Birmingham is designed to develop the core skills and attributes required for a successful career in marketing. The programme prepares students to address the challenges faced by businesses and third-sector organisations in promoting products, services, and experiences within a competitive and evolving marketplace. Students gain practical experience through internationally diverse, team-based projects, producing professional reports and presentations that reflect real-world marketing practice. The course also incorporates a contemporary focus on responsible and sustainable marketing within a digitally advanced environment. Ongoing academic support is provided to help students develop their knowledge, skills, and career direction. The curriculum covers the fundamental principles of marketing management in a global context, including value proposition development and consumer behaviour. It explores the increasing sophistication of advertising, with a strong emphasis on digital marketing, data analytics, and the role of AI in modern marketing practice. Students develop the ability to create innovative brand and communication strategies while considering sustainability and the balance between people, profit, and planet. The final stage of the programme includes a research project tailored to individual career goals. Students can choose between a consultancy project, working with a client to address a real marketing challenge, or a traditional dissertation exploring marketing theory and practice. This flexibility allows students to specialise in an area of interest and enhance their employability. Previous projects have focused on areas such as fashion branding, customer relationship management in finance, and customer loyalty in sports marketing.

Faculty / school: —
Field of study: —
Credential: Master's Degree
Relationship: Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee: GBP 18,970
Application fee: None listed
Deposit required: Not listed
Estimated other compulsory fees: Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes: September 2027, September 2028, September 2029
Application deadline: Confirm with Eagle Link
Application status: Confirm with Eagle Link
Intake availability: Not confirmed

Campus & Location

Birmingham campus

Birmingham, West Midlands, United Kingdom

4 Cardigan Street

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Graduate Route: Verify before applying

The Graduate Route applies after successful completion of an eligible course with a licensed student sponsor that has a track record of compliance. It is not guaranteed by attending a particular institution.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

The Birmingham City University offers a range of subjects and specialisms across six Schools – Arts; Business; Law and Social Sciences; Architecture, Built Environment, Computing and Engineering; Life and Health Sciences; and Nursing and Midwifery – as well as the Royal Birmingham Conservatoire. The university’s early history can be traced back to 1843 with the founding of the Birmingham Society of Arts and School of Design. Over time, five individual colleges were brought together to form The City of Birmingham Polytechnic in 1971, which later became Birmingham City University. With around 31...

View Birmingham City University (BCU)

Program information last verified 8 October 2026.

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