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Bachelor of Arts (Honours) - Marketing

Birmingham campus — Birmingham, West Midlands, United Kingdom

Study Level: Undergraduate · 3-Year Bachelor's Degree
Duration: To be confirmed
Study Mode: To be confirmed
Next Intake: September 2027
Tuition Fee: GBP 18,570
Application Fee: None listed
Scholarships Available: None listed
Post-Study Work Information: Graduate Route: Verify before applying
Application Status: Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

The BA (Hons) Marketing degree is designed to equip students with the knowledge and practical skills needed to succeed in a fast-paced and competitive business environment, where attracting and retaining customers is essential. As marketing continues to evolve alongside technological advancements and changing consumer behaviour, the course prepares students to identify opportunities, drive growth, and maintain business relevance. Accredited by the Chartered Institute of Marketing (CIM), the programme combines theoretical understanding with real-world application, enabling students to develop both professional expertise and the personal skills required by employers. A strong focus is placed on employability, sustainability, and emerging technologies such as artificial intelligence, simulation, and data analytics, ensuring graduates are adaptable, innovative, and ready to contribute effectively in modern workplaces. A key feature of the course is the opportunity to work with The Link Agency, a student-led, in-house marketing agency, where students gain hands-on experience by delivering live projects for real clients. Previous clients have included Bullring Shopping Centre, Acorns Children’s Hospice, and Solihull Moors FC. Throughout the programme, students engage in practical learning through live campaigns, which may involve product launches, rebranding strategies, event promotion, or social media optimisation. Assessment is primarily based on coursework and project work, allowing students to demonstrate their skills through real-world applications rather than traditional examinations. Students also have the opportunity to participate in The Pitch, a national competition organised by the Chartered Institute of Marketing (CIM), where they apply their academic knowledge and creativity to real marketing challenges, further enhancing their employability. The course includes an optional professional placement year, offering students the chance to gain valuable industry experience after their second year. With support from the university’s careers services and employer networks, students can secure placements aligned with their career goals and transfer to the placement version of the course once a suitable opportunity is obtained.

Faculty / school: —
Field of study: —
Credential: 3-Year Bachelor's Degree
Relationship: Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee: GBP 18,570
Application fee: None listed
Deposit required: Not listed
Estimated other compulsory fees: Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes: September 2027, September 2028, September 2029
Application deadline: Confirm with Eagle Link
Application status: Confirm with Eagle Link
Intake availability: Not confirmed

Campus & Location

Birmingham campus

Birmingham, West Midlands, United Kingdom

4 Cardigan Street

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Graduate Route: Verify before applying

The Graduate Route applies after successful completion of an eligible course with a licensed student sponsor that has a track record of compliance. It is not guaranteed by attending a particular institution.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

The Birmingham City University offers a range of subjects and specialisms across six Schools – Arts; Business; Law and Social Sciences; Architecture, Built Environment, Computing and Engineering; Life and Health Sciences; and Nursing and Midwifery – as well as the Royal Birmingham Conservatoire. The university’s early history can be traced back to 1843 with the founding of the Birmingham Society of Arts and School of Design. Over time, five individual colleges were brought together to form The City of Birmingham Polytechnic in 1971, which later became Birmingham City University. With around 31...

View Birmingham City University (BCU)

Program information last verified 8 October 2026.

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