Bachelor of Arts (Honours) - Business with Marketing

The BA (Hons) Business with Marketing course is designed to equip students with the knowledge and skills needed to attract and retain customers, drive business growth, and remain competitive in a constantly evolving marketplace. It combines core business understanding with specialised marketing expertise, preparing students to apply strategic thinking and practical skills in real-world contexts. The programme develops a broad range of competencies across both business and marketing disciplines, enabling students to make an immediate impact within organisations. Through innovative and experiential learning approaches, students gain expertise in areas such as business strategy, consumer behaviour, and integrated marketing communications, while also cultivating an entrepreneurial mindset to identify and capitalise on new opportunities. A strong emphasis is placed on emerging technologies, including artificial intelligence and data analytics, alongside key themes such as employability and sustainability. Students also have the opportunity to build a digital portfolio of certificates and accreditations, enhancing their professional profile and adaptability in a rapidly changing business environment. The course provides a solid foundation in essential topics such as marketing principles, financial management, leadership, and business analytics, while offering flexibility through optional modules for further specialisation. It also explores the impact of digital transformation on business, including the ethical and social responsibilities associated with modern practices. Overall, the programme prepares graduates for a wide range of career opportunities across large corporations, small and medium-sized enterprises, and entrepreneurial ventures, equipping them with the skills to succeed in diverse and dynamic industries. The course includes an optional professional placement year, allowing students to spend a full year working with an employer after successfully completing their second year of study. This provides valuable insight into their chosen career and helps develop practical skills, with some students going on to secure long-term opportunities with their placement organisations after graduation. Students who wish to undertake a placement are required to secure a role relevant to their field of study. They are supported throughout this process by the university’s careers services and can benefit from access to an extensive network of local, regional, and national employers. Once a suitable placement is secured, students can transfer onto the placement version of the course.