Bachelor of Arts - Business Administration - Marketing and Information Systems - Transfer Opportunity in Year 2

The Bachelor of Arts in Business Administration provides a thorough education in the theory and practice of business. The degree provides an understanding of multiple business disciplines, and upon completing the degree, graduates will have the competency to make sound business decisions through effective, evidence-based analysis, interpretation, problem-solving and reasoning. The program emphasizes interpersonal skill-development, including the ability to write and orally communicate ideas and solutions in both business and non-business settings. Students also learn to recognize and apply concepts related to group motivation and conflict. Emphasis is also placed on the skills to use quantitative data, appropriate techniques and models to contextualize, address and analyze business problems and support business decisions. In a global sense, students also learn to understand legal, multicultural, political and ethical issues related to business. In today’s high-tech world, marketing has a strong connection with information technology. The Marketing and Information Systems concentration gives students a versatile foundation in both fields. It creates a bridge between consumers, business and information. The concentration is increasingly popular, with more companies seeing the value of quantitative skills in marketing. Students learn the creative and analytical science needed to succeed in an increasing technological workforce. Courses reflect the latest in business trends, including social media marketing and analytics, database management, marketing research, marketing strategy and business intelligence; and teach how to design a database, retrieve data from a database, analyze the data, and design/build systems that generate/analyze/store marketing and sales data and design targeted campaigns to reach their customers. Students gain insight into the technical and consumer sides of marketing, and skills that prepare them for a variety of careers in an even wider range of companies and industries. Possible job positions include marketing technology analyst, marketing operations analyst, marketing project specialist, digital marketing manager, search and social media marketing manager. This Guaranteed Outcome Program guarantees admission to a Top universities. Students first enroll at California State University, Fullerton where they will take undergraduate degree courses alongside American students. Kings staff are on campus to support students at all times. Student have 3 options to choose from during the 4 year bachelor degree Option 1: After completing Year 1, students can choose to stay at California State University and complete the remaining 3 years at the same campus. This is an ideal option if a student would prefer to stay on the same campus for the whole of your degree, is seeking a flexible pathway to a reputable public university degree, want the most cost-effective degree, and is looking for a less research-based university. Option 2: After completing Year 1, student have the option to choose from 23 campuses for degree transfer. Option 3: After 2 years at Cal State Fullerton, students can transfer to complete their degree at the University of California or another Top 100 US university. King's expert university advisors will help students develop their student profile, making the transfer process straightforward. Upon successful transfer to a university, students will complete their degree at said university.