Graduate Pathway program (GSOM) to Master of Science - Marketing Analytics (MSMKA)

Earn credits toward a Clark master’s degree while strengthening academic English, hone professional skills needed in a global marketplace, and explore the culture of the United States. In this innovative program, international students take selected coursework — combining language, culture, and graduate study in their chosen majors — to develop the skills and competencies necessary for America’s rigorous higher education studies. The program not only prepares students to succeed in the classroom, but also in the global marketplace. Students will gain key knowledge in their area of study at a highly ranked university. Clark University places a strong emphasis on experiential learning, through internships or capstone research. This approach allows students to apply and improve their professional skills, analytic and research skills, and pragmatic problem-solving in areas specific to their professional aspirations. Students gain valuable experience testing their theories and implementing creative solutions to complex problems while acquiring the practical experience they need to advance in their career. Marketing is no longer just the ads on television but is now driven by consumer data. Employers across all industries are clamoring for professionals with the theoretical and practical knowledge to turn marketing data into tangible business value, formulate insights, and develop strategies for managers and executives. At Clark University, the M.S. in Marketing Analytics program is a STEM OPT-eligible program that will open doors to the increasing number of opportunities in the field of marketing data analysis. Students learn the quantitative and statistical tools to collect, evaluate, and interpret marketing data. Students will also learn the communication skills necessary to share actionable knowledge with colleagues across disciplines and at every level of an organization. Why a Master’s in Marketing Analytics at Clark University Earn a graduate degree in marketing analytics from a globally ranked and accredited university—Clark University has been named a Princeton Review “Best Business School,” achieved repeated recognition from U.S. News & World Report, and is among the elite 5% of business schools to receive AACSB accreditation. Develop the cross-sector skill set needed to help organizations tap into emerging markets. Join a close-knit learning community representing 90+ countries and 150 nonprofit and business partners around the world. Work in a highly collaborative learning environment with talented peers and scholar-practitioner faculty who share their deep leadership experience.