Bachelor of Arts - Tourism and Tourism Business Management (BTTBM)

The Bachelor in Tourism and Tourism Business Management (BTTBM), delivered in partnership with the Universidad Católica San Antonio de Murcia (UCAM), Spain, offers students an internationally recognized degree grounded in both global perspectives and industry relevance. This three-year programme is designed to transform a passion for travel and culture into strategic leadership. By combining management theory with the practical realities of the hospitality and tourism sectors, it prepares graduates to succeed in an industry driven by human connection and global mobility. Whether pursuing roles in luxury hospitality, sustainable tourism development, or entrepreneurial ventures, students gain the business acumen and cultural intelligence required to thrive. The BTTBM programme is structured to reflect the diversity of the modern tourism industry. Through three distinct specialization tracks, students can tailor their studies to align with their professional ambitions. This approach ensures that graduates not only hold a degree but also develop focused expertise, positioning them for leadership roles within the global tourism economy. A specialization in Creativity in Communication equips students with the ability to craft compelling and emotionally resonant messages—an increasingly valuable skill in a world where automation is reshaping technical roles. Graduates develop expertise in shaping narratives, influencing audiences, and building meaningful brand identities. Career opportunities in this area include roles such as Creative Director, leading teams to develop innovative campaigns, and Communications Strategist, designing how organizations engage with stakeholders. Graduates may also work as Brand Storytellers, Public Relations Managers, or Speechwriters, helping organizations communicate effectively and build strong reputations. Additional roles include Content Architect, focusing on intuitive and engaging information systems, Social Media Strategist, driving digital engagement, and Internal Communications Specialist, fostering strong organizational culture. Overall, the programme prepares graduates to become influential communicators capable of shaping perception and driving impact in the global tourism and business landscape.