Bachelor of Communication (109272D)

In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. Students studying a Bachelor of Communication at Deakin will learn how to craft content that resonates with audiences across print, digital, audio and video platforms. Whether breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, Deakin graduates create persuasive messages that move people to action. They will learn how the principles of ethical communication and technology apply in the modern media landscape and develop the critical thinking and practical production skills to target key audiences effectively. Students will harness their passion for creativity, communication and visual language to shape public opinion and thrive across a wide range of roles in the rapidly evolving media and communications sector. How people communicate has the unique power to connect, teach and inspire change. When studying a Bachelor of Communications at Deakin students will master their craft, utilising creative practice and technology to shift public perception and make an impact on the world around them. Students will explore and utilise different communication mediums, developing specialist skills on tje journey to becoming a well-rounded and in-demand communications professional. Students can specialise in areas they love – from advertising, digital and social media, journalism and public relations – and personalise their degree with complementary study areas, such as integrated communication, creative advertising, photojournalism and Indigenous studies. The combination of practical assessments, industry events and internship opportunities mean Deakin students graduate with a portfolio of work and a strong network ready to thrive in their future career. They develop the leadership skills and entrepreneurial mindset to manage projects and drive engagement with audiences. Deakin's flexible approach allows students to personalise their learning to their own interests and future career and study in a way that suits them. They will feel encouraged to fit their learning in with their busy lives, whether they want to slow down or speed up studies, study on-campus or online.