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Graduate Certificate - Sport and Event Marketing (B400) (Optional Co-op)

St. James — Toronto, Ontario, Canada

Study Level: Postgraduate · Postgraduate Certificate
Duration: To be confirmed
Study Mode: To be confirmed
Next Intake: September 2027
Tuition Fee: CAD 17,593
Application Fee: CAD 110
Scholarships Available: None listed
Post-Study Work Information: Post-Graduation Work Permit (PGWP): Verify before applying
Application Status: Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

For over 25 years, the Sport and Event Marketing graduate certificate program at George Brown College in Toronto has been equipping students with the core skills to succeed in the integrated work of sport, arts and entertainment, and not for profit enterprises. Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event. Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated marketing communications (IMC), digital media, not for profit and cause-related marketing and financial metrics. This learning experience will enable students to: Develop integrated marketing and media plans for arts, entertainment, cause-related marketing and the sports industry Plan, execute and evaluate comprehensive events utilizing project management and team building skills Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer

Faculty / school: —
Field of study: —
Credential: Postgraduate Certificate
Relationship: Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee: CAD 17,593
Application fee: CAD 110
Deposit required: Not listed
Estimated other compulsory fees: Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes: September 2027, September 2028, September 2029
Application deadline: Confirm with Eagle Link
Application status: Confirm with Eagle Link
Intake availability: Not confirmed

Campus & Location

St. James

Toronto, Ontario, Canada

200 King Street East

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Post-Graduation Work Permit (PGWP): Verify before applying

Graduating from a designated learning institution does not automatically make a student eligible for a PGWP; not every program at a DLI qualifies, and eligibility can depend on the program, language results, field of study and other requirements.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

George Brown Polytechnic opened its doors in 1968, welcoming just over 2,000 students. In addition to programs in construction, early childhood education, dental services and the culinary arts – subjects they continue to teach – George Brown once offered programs that might not be quite as relevant today, like sign writing or watchmaking. Believe it or not, they even prepared students for careers at sea through a marine engineering program. Since then, the student population has grown to over 30,000. People come to George Brown from across the Greater Toronto Area, the country and the world to...

View George Brown Polytechnic

Program information last verified 8 October 2026.

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