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Master of Science - Digital Marketing

Maynooth University

Kildare campus — Kildare, County of Kildare, Ireland

Study Level
Postgraduate · Master's Degree
Duration
To be confirmed
Study Mode
To be confirmed
Next Intake
September 2027
Tuition Fee
EUR 18,000
Application Fee
EUR 50
Scholarships Available
None listed
Post-Study Work Information
Post-study work: Check current immigration rules
Application Status
Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

The MSc Digital Marketing is strongly connected to industry and what is happening in marketing today. The programme develops the critical and analytical capabilities of participants through a series of modules that engages them with not only the latest research but also key insights from the practice of digital marketing. The programme aims to provide participants with knowledge and experience of both tactical and strategic use of digital marketing. Participants will learn how to analyse complex data for informed decision-making and develop practical skills in content creation, campaign development and data analysis using a range of techniques and digital products. The use of digital, while important, is only part of the arsenal of tools and techniques available to a marketer and this programme will ensure that the participant can apply the appropriate digital messaging in conjunction with traditional marketing messaging. Defining digital marketing is challenging. It is more than just putting an ad on Facebook or hiring an Instagram influencer or even creating a viral TikTok. Digital Marketing is now embedded in all the ways that customers interact with a business, and therefore it integrates online, offline and omnichannel experiences, and empowers organisations with a data-driven approach to identify and manage customers' journeys. Learning how to manage this complex world and understand the insights that analysing the large volume of data it generates is key to understanding digital marketing.
Faculty / school
—
Field of study
—
Credential
Master's Degree
Relationship
Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee
EUR 18,000
Application fee
EUR 50
Deposit required
Not listed
Estimated other compulsory fees
Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes
September 2027, September 2028, September 2029
Application deadline
13 August 2027
Application status
Confirm with Eagle Link
Intake availability
Not confirmed

Campus & Location

Kildare campus

Kildare, County of Kildare, Ireland

Mariavilla

Kildare campus campus, photo 1 Kildare campus campus, photo 2 Kildare campus campus, photo 3

Post-Study Work / Immigration Information

Post-study work: Check current immigration rules

Immigration rules change. Confirm current rules with the relevant government authority or with Eagle Link before applying.

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

Maynooth University is an internationally recognised institution located 25 kilometres outside of Dublin, Ireland, and is the nation’s fastest growing university. One of four constituent universities of the National University of Ireland, Maynooth University in 2021 placed #88 in the global top 100 universities under 50 years old in the Times Higher Education World University Rankings. Today, Maynooth University is a place of lively contrasts–a modern institution, dynamic, rapidly-growing, research-led and engaged, yet grounded in historic academic strengths and scholarly traditions. Maynooth’...

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Program information last verified 8 October 2026.

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