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Undergraduate Global Pathway (3-Semester) Transfer to Bachelor of Business Administration - Marketing - Digital Marketing

Pace University (in partnership with Kaplan International)

Westchester — Pleasantville, New York, United States

Study Level
Undergraduate · 4-Year Bachelor's Degree
Duration
To be confirmed
Study Mode
To be confirmed
Next Intake
January 2027
Tuition Fee
USD 39,000
Application Fee
None listed
Scholarships Available
None listed
Post-Study Work Information
Optional Practical Training (OPT): Verify before applying
Application Status
Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

This innovative program is designed for students to get ahead of the pack, so they can go out and make an impact in the career they’re meant for. With a BBA in Digital Marketing, students can develop increasingly vital online marketing strategy and information technology skills. As a digital marketing professional, students will have both the conceptual background and the tools to develop actionable digital strategies in search engine optimization, social media, mobile technologies, data science, visual analytics, and e-commerce that will lead to the success of their organization and their career. Lubin’s BBA in Digital Marketing program was created in collaboration with the Seidenberg School of Computer Science and Information Systems. This interdisciplinary collaboration allows students to tailor their degree to their specialized interests in web authoring, cybersecurity, design thinking, and emerging technologies. Students in this major conduct secondary research using digital platforms to prepare a situation analysis; they also use appropriate digital tools for planning and evaluating online campaigns within the legal boundaries affecting firms. Overall, the program equips students with knowledge and skills covering a broad spectrum of marketing activities. As digital technologies continue to evolve, marketers must adapt strategies and make business decisions in a continually changing environment. Students acquire a solid foundation in the advertising and marketing profession's application of marketing principles in the context of the highly digitized global economy, an in-depth understanding of online marketing strategy and information technology, and a keen sense of 21st-century marketing and the skills employers are seeking. Guest speakers will bring their unique knowledge and perspectives into the classroom. The professors partner with companies to integrate real-world projects into the curriculum and to provide career opportunities to the students. Additionally, students can join the Interactive and Direct Marketing Lab, an in-house consulting agency that works with multiple clients.
Faculty / school
—
Field of study
—
Credential
4-Year Bachelor's Degree
Relationship
Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee
USD 39,000
Application fee
None listed
Deposit required
Not listed
Estimated other compulsory fees
Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes
January 2027, January 2028, January 2029
Application deadline
15 November 2026
Application status
Confirm with Eagle Link
Intake availability
Not confirmed

Campus & Location

Westchester

Pleasantville, New York, United States

861 Bedford Road

Westchester campus, photo 1 Westchester campus, photo 2

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Optional Practical Training (OPT)
Verify before applying

OPT and STEM OPT eligibility depend on maintaining F-1 status and on the program. A program counts as STEM only when its CIP code is on the official STEM list — not because its name sounds technical.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

Since 1906, Pace University has produced thinking professionals by providing high-quality education for the professions with a firm base in liberal learning amid the advantages of the New York Metropolitan Area. At the heart of Pace’s academic values is a historic commitment to excellence in teaching, as manifested by small classes, an emphasis on skill development and critical thinking, special tutoring and support services, and academic advising. Academic experiences at Pace emphasize teaching from both a practical and theoretical perspective, drawing on the expertise of full-time and adjunc...

View Pace University (in partnership with Kaplan International)

Program information last verified 8 October 2026.

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