Graduate Certificate Bundle - Creative Industries Management (PCRIM) + Public Relations – Corporate Communications (PPRCC) (Optional Co-op)

Creative Industries Management Program The creative industries need skilled professionals who understand both the business and creative side of media. Sheridan's Creative Industries Management is a specialized eight-month program designed to prepare graduates as managers and entrepreneurs in the arts. With an understanding of management, financing and marketing students will be ready for a career in film, television, video games and more. If students have an academic or professional background in the arts and want to develop their management, leadership and business skills, Creative Industries Management is the program for them. CIM can also help them start their own business, giving them the knowledge and competitive edge to guide them down the path of entrepreneurship. Sheridan believes the best way to learn is by getting to work and making things happen. In this program, students will be introduced to professional workflow processes in film, television, animation and gaming. Students will learn how to network with creatives and the media. Working with professors, students and industry professionals, students will see there's no shortage of hands-on learning possibilities. Public Relations - Corporate Communications Program Can corporate communications be considered an art form? That's how Sheridan approaches the subject. It's a unique approach among business communications programs, and it produces student work that stands out. The courses in this program feature hands-on, project-based assignments. Students will be working for real-world clients, not just doing classroom exercises. It takes less than a year to earn a Public Relations – Corporate Communications graduate certificate from Sheridan. Students will build a portfolio, get real-world experience and master both practical and theoretical aspects of business communications. Students will spend the last five weeks of the program in an onsite job placement, working with professionals. In this program, students will learn to: Apply the critical, analytical and strategic skills prized by employers in corporate communications and public relations. Weave social media and diversity communications into all aspects of tactical delivery. Earn an audience's attention, influence attitudes and motivate behaviour. Produce internal corporate communications plans and activities — the fastest-growing segment of the industry. Prepare strategic plans, crisis responses, media campaigns, fundraising initiatives and other planning documents. Develop strategic communication campaigns that integrate all of the above elements.