Bachelor of Business Administration (BBA)

The Bachelor of Business Administration program provides a comprehensive foundation in business principles and advanced knowledge in contemporary business practices. In the program, students are exposed to the fundamentals of strategic management, accounting, finance, marketing, and human resources, preparing them to work effectively with an organization's resources and people. The curriculum integrates the latest industry trends and best practices to help students make informed and sustainable business decisions in today’s global marketplace. The Bachelor of Business Administration program offers interactive learning and networking opportunities such as guest presentations, case analyses, a capstone project (which involves working on a real-world problem with an industry partner), work-integrated learning, and Seneca’s Collaborative Online International Learning (COIL), where students collaborate on assignments with peers from around the world. In their final year, students have the option to choose a specialization that aligns with their career goals: Accounting — Students develop in-depth, technical knowledge of financial accounting, cost and managerial accounting, taxation, financial management, auditing, and technology applications. (Note: this specialization is not accredited by the Chartered Professional Accountants. Students wishing to explore this route should consider the Honours Bachelor of Commerce – Accounting & Finance.) Business Management — Students develop fundamental skills in leadership, strategic planning, and project management across various business sectors, such as sales, marketing, and finance. Hospitality, Travel & Tourism — Students are prepared to thrive in the dynamic business environments of hotels, airlines, restaurants, and more. They gain practical skills like budget management, project planning, and process improvement, while also accessing global career opportunities through exclusive Work-Integrated Learning partnerships with industry leaders such as Walt Disney World® Resort and Marriott. Human Resources Management — Students develop critical thinking and strategic skills necessary for human resource management, gaining essential technical knowledge in areas such as Human Resource Information Management Systems, Systems Applications and Products, data mining, and analysis. Marketing — Students acquire hands-on knowledge to act as a bridge between strategic corporate objectives and target audiences by applying skills in market research, consumer behavior, campaign planning, channel oversight, and marketing tactics. Supply Chain Management — Students explore technical and analytical skills to become supply chain experts, participate in supply chain strategy, and make responsible design decisions.