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Post-Baccalaureate Diploma - Digital Marketing

Thompson Rivers University (TRU)

Kamloops campus — Kamloops, British Columbia, Canada

Study Level
Postgraduate · Postgraduate Diploma
Duration
To be confirmed
Study Mode
To be confirmed
Next Intake
January 2027
Tuition Fee
CAD 16,000
Application Fee
CAD 100
Scholarships Available
None listed
Post-Study Work Information
Post-Graduation Work Permit (PGWP): Verify before applying
Application Status
Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

The Digital Marketing Post-Baccalaureate Diploma at Thompson Rivers University (TRU) is a specialized business program designed for students who already hold a bachelor’s degree and want to add a focused qualification in marketing. It is particularly suitable for graduates from non-business fields who want to transition into marketing, as well as business graduates who wish to change their area of specialization. The program consists of 12 courses and provides a concentrated introduction to both traditional marketing principles and contemporary digital marketing. Students develop a broad understanding of how organizations identify customers, understand consumer needs, develop products and brands, communicate with target markets, and build marketing strategies. The curriculum covers areas such as consumer behaviour, marketing research, marketing strategy, e-commerce, social media marketing, digital marketing, marketing analytics, integrated marketing communications, professional selling, and business-to-business marketing. This gives students both the strategic foundation of marketing and practical knowledge of how marketing is carried out through digital channels and data. The program can prepare graduates for careers across traditional and digital marketing. Potential career paths include marketing analyst, digital marketing manager, digital strategist, SEO/SEM specialist, social media marketing and analytics professional, marketing consultant, and content creator. The skills can also be applied to entrepreneurial and startup environments, where graduates may be responsible for developing brands, reaching customers, managing digital campaigns, and evaluating marketing performance.
Faculty / school
—
Field of study
—
Credential
Postgraduate Diploma
Relationship
Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee
CAD 16,000
Application fee
CAD 100
Deposit required
Not listed
Estimated other compulsory fees
Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes
January 2027, January 2028, January 2029
Application deadline
1 November 2026
Application status
Confirm with Eagle Link
Intake availability
Not confirmed

Campus & Location

Kamloops campus

Kamloops, British Columbia, Canada

805 TRU Way

Kamloops campus campus, photo 1 Kamloops campus campus, photo 2 Kamloops campus campus, photo 3 Kamloops campus campus, photo 4 Kamloops campus campus, photo 5

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Post-Graduation Work Permit (PGWP)
Verify before applying

Graduating from a designated learning institution does not automatically make a student eligible for a PGWP; not every program at a DLI qualifies, and eligibility can depend on the program, language results, field of study and other requirements.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

Thompson Rivers University's priority is student success. They empower their students to reach their goals with flexible learning options, individualized student services, hands-on learning opportunities, and a diverse, inclusive environment. For 45 years TRU has taken pride in providing an excellent education to every student that comes to them—from a wide variety of backgrounds and perspectives, at various stages of the learning journey. From traditional academics to trades, from certificates to graduate degrees. TRU offers over 140 on-campus programs. TRU students apply what they learn in c...

View Thompson Rivers University (TRU)

Program information last verified 8 October 2026.

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