Master of Arts by Research - Communications, PR and the Media

This professional MA by Research is designed with an active learning approach that emphasises real-world application, creating a practical and industry-focused experience for both international and home students. Teaching is delivered through expert-led lectures, alongside collaborative activities such as group discussions, debates, role play, and professional briefs. The course fosters an inclusive environment that encourages integration and collaboration among students from diverse backgrounds. Students develop the knowledge, skills, and professional networks needed to pursue a career in Public Relations and communications. The curriculum covers key areas including influencer targeting, social media strategy, campaign planning, crisis communications, media relations, and strategic communications. Practical skills are also developed in video and podcast production, copywriting, and editing using Adobe software, alongside learning the latest digital PR techniques and the evolving role of AI in content creation and the wider PR industry. The teaching team includes practising PR professionals, supported by guest speakers from leading organisations, offering valuable industry insight and networking opportunities. The study approach combines lectures and seminars with small peer learning communities, where students engage in shared research interests and approaches. Peer review and feedback play a key role in developing critical thinking, reflective listening, and evaluative skills. A strong emphasis is placed on empirical research, culminating in an independent research project that applies theory to real-world challenges. This enables students to deepen their analytical abilities and operate effectively within a global context. Technology is integrated throughout the course to enhance engagement and build transferable skills. The programme is enriched through live briefs, real-world case studies, staff research, and industry connections. Students build a professional portfolio that includes communication strategies and multimedia content, supporting their transition into employment. Guest speakers have included organisations such as Sport England, UCAS, BHM, Reach Plc, and various PR agencies. Prospective students should be aware that this research degree requires a high level of academic commitment throughout its duration. Those planning to bring dependents are advised to carefully consider their arrangements to ensure their studies are not adversely affected.