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Master of Arts - Media and Advertising

Leicester campus — Leicester, East Midlands, United Kingdom

Study Level: Postgraduate · Master's Degree
Duration: To be confirmed
Study Mode: To be confirmed
Next Intake: January 2027
Tuition Fee: GBP 21,950
Application Fee: None listed
Scholarships Available: None listed
Post-Study Work Information: Graduate Route: Verify before applying
Application Status: Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies. The course covers a range of topics, including: the role of advertising in media and consumer societies (history, industry and issues) the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.) the importance of researching advertising messages and campaigns using a variety of methods the position of advertising in the marketing toolkit available to companies the necessity to understand consumers' behaviour You will also explore advertising from the standpoint of Marketing and Consumer Behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you.

Faculty / school: —
Field of study: —
Credential: Master's Degree
Relationship: Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee: GBP 21,950
Application fee: None listed
Deposit required: Not listed
Estimated other compulsory fees: Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes: January 2027, January 2028, January 2029
Application deadline: Confirm with Eagle Link
Application status: Confirm with Eagle Link
Intake availability: Not confirmed

Campus & Location

Leicester campus

Leicester, East Midlands, United Kingdom

University Road

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Graduate Route: Verify before applying

The Graduate Route applies after successful completion of an eligible course with a licensed student sponsor that has a track record of compliance. It is not guaranteed by attending a particular institution.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

The University of Leicester was founded as Leicester, Leicestershire and Rutland University College in 1921. The site for the University was donated by a local businessman, Thomas Fielding Johnson, in order to create a living memorial for all local people who made sacrifices during the First World War. This is reflected in the University's motto, Ut vitam habeant – 'so that they may have life'. The University offers a range of undergraduate and postgraduate courses, many with industry options. As one of the UK’s most affordable cities for students, Leicester offers outstanding value for studen...

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Program information last verified 8 October 2026.

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