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Master of Science (Honours) - Digital Marketing and Analytics

University of Winchester (UoW)

Winchester campus — Winchester, South East, United Kingdom

Study Level
Postgraduate · Master's Degree
Duration
To be confirmed
Study Mode
To be confirmed
Next Intake
January 2027
Tuition Fee
GBP 17,450
Application Fee
None listed
Scholarships Available
None listed
Post-Study Work Information
Graduate Route: Verify before applying
Application Status
Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

Students will develop skills within integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool. Modules include Digital Transformation in Marketing, Wed Design and Analytics, Social Media Marketing and Analytics and Consumer Analysis, Insight and Creativity. For the final dissertation/consultancy project, students will be given a live brief from an external organisation facing digital marketing-related issues. Students will collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions. As students learn the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there are optional, non-credit bearing, fieldwork and internship opportunities. Throughout the course, students are provided with live briefs from businesses facing issues currently or with recent case studies. The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors adopt practical forms of study such as workshops and workplace visits wherever possible.
Faculty / school
—
Field of study
—
Credential
Master's Degree
Relationship
Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee
GBP 17,450
Application fee
None listed
Deposit required
Not listed
Estimated other compulsory fees
Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes
January 2027, January 2028, January 2029
Application deadline
Confirm with Eagle Link
Application status
Confirm with Eagle Link
Intake availability
Not confirmed

Campus & Location

Winchester campus

Winchester, South East, United Kingdom

Sparkford Rd

Winchester campus campus, photo 1 Winchester campus campus, photo 2 Winchester campus campus, photo 3 Winchester campus campus, photo 4 Winchester campus campus, photo 5 Winchester campus campus, photo 6

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Graduate Route
Verify before applying

The Graduate Route applies after successful completion of an eligible course with a licensed student sponsor that has a track record of compliance. It is not guaranteed by attending a particular institution.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

The University of Winchester is a renowned educational institution with a 185-year history of academic excellence. It is ranked among the Top 15 for graduates in employment and/or further study (in England, Graduate Outcomes Survey 2025, HESA). The campus offers a dynamic academic environment, providing a diverse range of postgraduate and undergraduate courses. Focused on providing excellence in teaching, class sizes are small, with the aim of giving students an outstanding student experience. Located in the historic city of Winchester, this beautiful self-contained campus boasts a welcoming,...

View University of Winchester (UoW)

Program information last verified 8 October 2026.

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