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Master of Science - Business Analytics - Marketing Analytics

West Haven campus — West Haven, Connecticut, United States

Study Level: Postgraduate · Master's Degree
Duration: To be confirmed
Study Mode: To be confirmed
Next Intake: January 2027
Tuition Fee: USD 18,360
Application Fee: None listed
Scholarships Available: None listed
Post-Study Work Information: Optional Practical Training (OPT): Verify before applying
Application Status: Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

The Master of Science in Business Analytics program integrates knowledge of business domains with extensive knowledge of data management, machine learning, predictive analytics, and data visualization. The broad and intensive curriculum across a range of business disciplines features the latest analytics methods of translating data into relevant information for decision-makers. The program emphasizes business data as a valuable asset and shows methods to turn data into actionable insights to enhance operational efficiency, customer value, and profitability. The program uses a hands-on approach with applications in traditional business areas as well as Internet enabled new mediums. Program outcomes: Rationalize the use of appropriate data sources for a specific operational function and/or research question. Prepare data from public and commercial data sources in order to address specific operational questions. Develop a testable research question that addresses a business/organizational need. Implement domain studies using predictive analytic techniques to enhance decision making for an organization. Formulate business insights found through analytics techniques in a non-technical format online. Integrate business insights found through analytics techniques in a non-technical visual format. Develop an analytics algorithm to evaluate a particular marketing question relevant to the student’s capstone project. Evaluate the efficiency of the analytics algorithm used as part of the student’s capstone project.

Faculty / school: —
Field of study: —
Credential: Master's Degree
Relationship: Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee: USD 18,360
Application fee: None listed
Deposit required: Not listed
Estimated other compulsory fees: Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes: January 2027, January 2028, January 2029
Application deadline: Confirm with Eagle Link
Application status: Confirm with Eagle Link
Intake availability: Not confirmed

Campus & Location

West Haven campus

West Haven, Connecticut, United States

300 Boston Post Road

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Optional Practical Training (OPT): Verify before applying

OPT and STEM OPT eligibility depend on maintaining F-1 status and on the program. A program counts as STEM only when its CIP code is on the official STEM list — not because its name sounds technical.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

Founded on the Yale campus in 1920, the University of New Haven is a private, coeducational university situated on the coast of southern New England. It’s a diverse and vibrant community of more than 6,800 students, with campuses across the country and around the world. Within its five colleges, students immerse themselves in a transformative, career-focused education across the liberal arts and sciences, fine arts, business, engineering, public safety, and public service. The University of New Haven offers more than 100 academic programs, all grounded in a long-standing commitment to collabor...

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Program information last verified 8 October 2026.

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