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Bachelor of Business Administration - Maketing (Optional Co-op)

Wilkes-Barre campus — Wilkes-Barre, Pennsylvania, United States

Study Level: Undergraduate · 4-Year Bachelor's Degree
Duration: To be confirmed
Study Mode: To be confirmed
Next Intake: January 2027
Tuition Fee: USD 41,518
Application Fee: None listed
Scholarships Available: None listed
Post-Study Work Information: Optional Practical Training (OPT): Verify before applying
Application Status: Open — confirm with Eagle Link (Not confirmed)

Program information is subject to institution confirmation. Fees, deadlines, intakes and entry requirements may change.

Overview

Marketing is more than just a fancy logo and flashy commercial. It’s a process—an ever-changing landscape that requires skill, business savvy and creativity to navigate. The marketing program at the Jay S. Sidhu School of Business and Leadership provides students with a cover-to-cover understanding of this very process. Here students learn to increase a company’s bottom line, identify target markets and discover firsthand the most effective communication tactics. This begins in freshman year, when students work with a team of their peers to conceptualize, design, promote and operate their own business. Their understanding then builds during the following three years and finishes with the completion of a senior experiential course. Sidhu School students gain an understanding of the processes that create, communicate and deliver value to customers and benefit the organization and its stakeholders. The marketing process begins with identifying consumer needs and designing products or services that satisfy these customers needs profitably. It continues with pricing, promotion, distribution and packaging. The diversity of marketing opportunities is reflected in the variety of careers, ranging from promotion to marketing research to public relations to product management. Many students continue their studies at the graduate level in business, law and other fields. Interest in marketing is growing in many nontraditional organizations, such as hospitals, financial institutions, the performing arts and government.

Faculty / school: —
Field of study: —
Credential: 4-Year Bachelor's Degree
Relationship: Available Through Eagle Link

Entry Requirements

Entry requirements will be confirmed by the institution or authorized partner before application.

English-language requirements

English-language requirements will be confirmed by the institution or authorized partner before application.

Fees & Costs

Tuition fee: USD 41,518
Application fee: None listed
Deposit required: Not listed
Estimated other compulsory fees: Not listed — confirm with Eagle Link.

Institution fees are paid according to the institution's instructions. Any Eagle Link service fee is shown on an Eagle Link invoice before payment. See our Payments Policy.

Scholarships

No scholarship is currently listed for this program. Explore scholarships and funding.

Scholarships are competitive and may change, close or be withdrawn. Eagle Link does not guarantee that any student will receive a scholarship.

Intakes & Deadlines

Upcoming intakes: January 2027, January 2028, January 2029
Application deadline: 15 November 2026
Application status: Confirm with Eagle Link
Intake availability: Not confirmed

Campus & Location

Wilkes-Barre campus

Wilkes-Barre, Pennsylvania, United States

84 West South Street

Post-Study Work / Immigration Information

Please confirm current eligibility with Eagle Link before applying.

Optional Practical Training (OPT): Verify before applying

OPT and STEM OPT eligibility depend on maintaining F-1 status and on the program. A program counts as STEM only when its CIP code is on the official STEM list — not because its name sounds technical.

Official source

Eagle Link does not guarantee visa approval and does not make immigration decisions.

About the Institution

Founded in 1933, Wilkes University is a private, co-ed, comprehensive institution. The university is located in Wilkes-Barre, Pennsylvania. Wilkes University has about 2,500 students on campus, so students get to know their classmates by name. And they’ll receive personalized attention from their professors, not a glance from a graduate student in a 500-seat lecture hall. Wilkes offers big opportunities. They are the only university of their size to offer the broad mix of professional and liberal arts programs that they do. Students will have the opportunity to choose from numerous majors acro...

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Program information last verified 8 October 2026.

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